## Electrolux: A Global Leader in Kitchen Appliances
Electrolux is a Swedish multinational home appliance manufacturer headquartered in Stockholm. It is the second largest home appliance maker in the world, after Whirlpool, and employs approximately 58,000 people. The company’s products are sold in over 150 countries under a variety of brands, including Electrolux, AEG, Zanussi, and Frigidaire.
### History of Electrolux
Electrolux was founded in 1919 by Axel Wenner-Gren. The company’s first product was a vacuum cleaner, and it quickly became a leader in the home appliance market. In the 1920s, Electrolux began to acquire other appliance manufacturers, including AEG (Germany), Zanussi (Italy), and Frigidaire (USA).
During World War II, Electrolux played a role in the war effort by producing aircraft engines and other military equipment. After the war, the company resumed its focus on home appliances. In the 1950s and 1960s, Electrolux expanded its global reach by opening new factories and acquiring additional brands.
In the 1970s, Electrolux faced increasing competition from Japanese and South Korean appliance manufacturers. The company responded by investing in new technology and product development. In the 1980s, Electrolux introduced a number of innovative products, including the first self-cleaning oven and the first dishwasher with a built-in water softener.
In the 1990s, Electrolux continued to grow through acquisitions and organic growth. The company acquired White Consolidated Industries, a major US appliance manufacturer, in 1994. In 2001, Electrolux acquired Husqvarna, a Swedish manufacturer of outdoor power equipment.
### Electrolux Today
Today, Electrolux is a global leader in the home appliance industry. The company’s products are sold in over 150 countries under a variety of brands. Electrolux has a strong focus on innovation, and its products are known for their quality, durability, and energy efficiency.
The company’s major product categories include:
* **Cooking appliances:** ovens, cooktops, ranges, and microwaves
* **Refrigeration appliances:** refrigerators, freezers, and wine coolers
* **Dishwashing appliances:** dishwashers and garbage disposals
* **Laundry appliances:** washing machines, dryers, and ironing boards
* **Small appliances:** blenders, mixers, toasters, and coffee makers
Electrolux also offers a wide range of home care products, including vacuum cleaners, air conditioners, and dehumidifiers.
### Electrolux Brands
Electrolux products are sold under a variety of brands, including:
* **Electrolux:** premium brand known for its high-quality appliances
* **AEG:** German brand known for its innovative design and technology
* **Zanussi:** Italian brand known for its affordable and stylish appliances
* **Frigidaire:** American brand known for its reliable and durable appliances
* **White-Westinghouse:** American brand known for its affordable and basic appliances
* **Husqvarna:** Swedish brand known for its outdoor power equipment
### Electrolux in the United States
Electrolux is a major player in the US home appliance market. The company’s products are sold at major retailers such as Home Depot, Lowe’s, and Best Buy. Electrolux also has a number of its own retail stores in the US.
In addition to its own brands, Electrolux also manufactures appliances for other brands, including Kenmore, Sears, and GE.
### Electrolux Environmental Initiatives
Electrolux is committed to environmental sustainability. The company has a number of initiatives in place to reduce its environmental impact, including:
* **Energy efficiency:** Electrolux products are designed to be energy efficient. The company has a number of ENERGY STAR® certified products, which meet the US government’s standards for energy efficiency.
* **Water conservation:** Electrolux products are designed to conserve water. The company has a number of WaterSense® certified products, which meet the US government’s standards for water efficiency.
* **Recycling:** Electrolux recycles a variety of materials, including metal, plastic, and cardboard. The company also offers a recycling program for its customers.
### Electrolux Customer Service
Electrolux offers a variety of customer service options, including:
* **Online support:** Electrolux has a comprehensive online support center that provides answers to common questions and troubleshooting tips.
* **Phone support:** Electrolux offers phone support for customers who need help with their appliances.
* **Chat support:** Electrolux offers chat support for customers who need immediate assistance.
* **In-home service:** Electrolux offers in-home service for customers who need repairs or maintenance on their appliances.
### Conclusion
Electrolux is a global leader in the home appliance industry. The company’s products are known for their quality, durability, and energy efficiency. Electrolux is also committed to environmental sustainability and offers a variety of customer service options.
